Project Description

1954 Buick Century Convertible - Model 66C

1954 Buick Century Convertible – Model 66C

Production 2,790 cars
Original Baseprice $ 2,963.00
Engine 322 cui Fireball V8
200 (w/Dynaflow)
309 ft-lbs (w/Dynaflow)
60.5 inches
76.8 inches
206.3 inches
122 inches
4,355 pounds

% share of all 1954 Buicks

Quote from Original Literature

1954 Buick Sales Brochure
Outstanding performance and luxury are combined in the 1954 Buick Century Convertible (Model 66C). The sloping door-belt line and the fully-exposed rear wheel give the Century convertible the graceful beauty and raciness of sports car styling with big car comfort and roominess. Mounted on a 122-inch wheelbase, the Century is powered by a 200-horsepower high compression V-8 engine, and boasts one of the highest power-to-weight ratios of any car on the market. The interior is luxuriously trimmed in genuine leather with power windows and power front seat as standard equipment.

1954 Buick Century Convertible Equipment

The 1954 Buick Century Convertible offered the high power V8 engine with 200 horsepower in a rather small body. It was known as the bankers “hot rod”. The Convertible is now one of the rarest 1954 Buick models and very hard to find. Most models 66C were well equipped – almost any car had the Dynaflow (Automatic) Transmission.

Air Cleaner and Silencer
Automatic Glove Compartment Light
Cigarette Lighter
Direction Signals
Dual Horns
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
High Air Intake Ventilation System
Power Seats (2-way)
Self-Locking Parking Brake
Wrap-Around Windshield
Antenna (Manual or Automatic)
Custom Trim
Dynaflow (Automatic) Transmission
Easy-Eye Glass
Heater & Defroster
Power Brakes
Power Steering
Power Windows
Rear View Mirror
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Selectronic Radio
Sonomatic Radio
Wheel Covers (Hubcaps)
White Wall Tires
Windshield Washer
Wire Wheels (Kelsey-Hayes)

See 1954 Buick Options & Accessories for a full list with original prices.

1954 Buick Options & Accessories
  • 1954 Buick Power Steering

    1954 Buick Power Steering

    With 1954 Buick Power Steering, you not only a quick assist for steering ease, you also have that firm, comforting "feel" of the road. Read more!

1954 Buick Century Convertible Colors

1954 Buick Colors

The buyer of a 1954 Buick Century Convertible had the choice between 17 colors. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1954 Buick color chart for Duco Paint numbers.)

1954 Buick Colors

Body Colors

Carlsbad Black

Arctic White

Casino Beige

Gull Grey

Jordan Grey

Tunis Blue

Cavalier Blue

Ranier Blue

Marlin Blue

Malibu Blue

Baffin Green

Willow Green

Ocean Mist Green

Aztec Green

Titian Red

Matador Red

Condor Yellow

1954 Buick Century Convertible Interior Trim Combinations

Trim #85

This is a Standard Trim.

Seat Material:
Red Cordaveen

Bolster Material:
(same as Seat Material)

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #86

This is a Standard Trim.

Seat Material:
Green Cordaveen

Bolster Material:
Green Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #87

This is a Standard Trim.

Seat Material:
Blue Cordaveen

Bolster Material:
Blue Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #88

This is a Standard Trim.

Seat Material:
Tan Cordaveen

Bolster Material:
Ivory Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

Trim #89

This is a Standard Trim.

Seat Material:
Black Cordaveen

Bolster Material:
Cream Cordaveen

1954 Buick Seat Material
1954 Buick Bolster Material

The 1954 Buick Century Convertible was the base for the Skylark Convertible, but for a more economic price. And it came with five trim options – instead of four.

1954 Buick Century Convertible Featured Video

More Videos

1954 Buick Videos

1954 Buick Videos

In 1954, Buick was sponsor of the Buick Berle Show and used this for several TV commercials. A 1954 Buick was seen on the intro and outro of the show.

Another video source is the DOT (Dealer Training Organisation). Buick published more than 20 slidefilms to train their dealerships and salesmen,

Watch all 1954 Buick Videos

Literature covering the 1954 Buick Century Convertible

Online Literature

There are books that help you maintain your 1954 Buick Century Convertible very well. Most of them are available at Hometown Buick with instant online access. Most parts of each literature item is free. Have fun reading them!

1954 Buick Literature


Hometown Buick has collected a variety of 1954 Buick items over the past years. Starting from usual stuff like the sales brochure, different flyers – but also up to very rare Buick Showroom Banners, Factory Books, Press Releases and Dealer Training Slidefilms.

1954 Buick Memorabilia

Available in the HB Shop

You prefer a piece of paper instead of a digital item? We’re offering spare original items as well as high quality reproductions in our shop. Check them out now!

1954 Buick Shop Items

For 1954 Buick Century Convertible Owners and Enthusiasts

1954 Buick Body Tag

1954 Buick Body Tag

The Body Tag – individually made for each car – contains valueable information about your 1954 Buick Century Convertible. Exterior paint, interior trim combination and options – find out how your car was equipped from the factory!

Decode 1954 Buick Body Tag

1954 Buick Registry

1954 Buick Registry

Have you ever asked yourself “Is my 1954 Buick unique or painted in a rare color combination?” or “Were automatic transmissions a common option in 1954 Buicks?” Help us to help you by submitting your information to the 1954 Buick Registry today!

Register your 1954 Buick Century Convertible

1954 Buick Configurator

1954 Buick Configurator

Have you wondered how your car would look like, if it was painted in a different color? Have you asked yourself, where and when your 1954 Buick was built? And the original price? Here is the key to the answers of your questions: With the 1954 Buick Configurator you can build your personal 1954 Buick – just the way you like it.

Configure your 1954 Buick

1954 Buick Prices

1954 Buick Prices

Are you considerring a 1954 Buick Century Convertible and would like to know how much its worth? Car prices depend on so many things – car condition, location, how “original” it is, etc. A classic car database can’t answer your question, but can give you a first orientation.

Check 1954 Buick Century Convertible Prices
1954 Buick Forum

1954 Buick Forum – the 54 Buick Highway

Everyone who has already made his or her BEAUTIFUL BUY or is interested in 1954 Buicks is invited to join our community at! It’s THE place to talk about the 54 models, their beauty and style, their power and grace. Talk about those strong and tuff Nailheads and slow but infinitely powerful Dynaflows. Show off your cars and collectibles. But most of all this forum has been created for 54 Buick lovers to come together, share stories, get to know one another and build long lasting friendships.

Visit 1954 Buick Forum

All 1954 Buick Models