Project Description

1953 Buick – Win the Used Car Walk-In

This release helps to acquaint Buick used car salesmen with effective, basic sales principles which can aid them in selling walk-in prospects. It is based on field research, and is built around actual problems faced by salesmen in the field. This is a hard-hitting, realistic presentation, with a 5-point plan to use in selling the “walk-in” before he walks out. It gives excellent pointers on increasing the salesman’s confidence and sales performance.

TitleWin the Used Car Walk-In
AuthorBuick Division of General Motors
#DOT 13
Duration21min 0sec
Video106 Slides (B/W)

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