Project Description

1953 Buick Roadmaster Riviera - Model 76R

1953 Buick Roadmaster Riviera – Model 76R

Production 22,927 cars
Original Baseprice $ 3,358.00
Engine 322 cui Fireball V8
300 ft-lbs
63 inches
79.9 inches
207.6 inches
121.5 inches
4,125 pounds

% share of all 1953 Buicks

Quote from Original Literature

1953 Buick Sales Brochure
Superbly styled for 1953, this two-door Roadmaster Riviera, king of Buick's ‘hardtop’ line, boasts a host of engineering advancements topped by a 188-horsepower valve-in-head V -8 engine, a new Twin Turbine Dynaflow and power brakes that take 75 per cent of the effort out of braking. New styling features include a new front end, and new headlamps and new rear fenders modeled after Buick's XP-300, and wire wheel covers, which are optional on all 1953 models.

1953 Buick Roadmaster Riviera Equipment

Welcome to the world of luxury – with the 1953 Buick Roadmaster Riviera. The biggest body for 1953 could be matched with a variety of features to provide maximim comfort.

12-Volt Electrical System
Alligator Type Hood
Back-Up Lights
Direction Signals
Dynaflow Transmission (Automatic)
Flexible Spoke Steering Wheel
Foamtex Seat Cushions
Glare-Proof Mirror
One-Piece Windshield
Panorama Rear Window
Power Steering
Power Windows
Safety Group (includes Back-Up Lights, Windshield Washer, Glareproof Mirror & Parking Brake Signal Light)
Wheel Covers
Windshield Washer
Air Conditioner
Antenna only (Manual or Automatic)
Custom Interior Trim
Easy-Eye Glass
Heater & Defroster
Power Brakes
Selectronic Radio
Sonomatic Radio
Two-Tone Paint
Wire Wheel Covers (Hubcaps)
White Wall Tires

See 1953 Buick Options & Accessories for a full list with original prices.

1953 Buick Options & Accessories
  • 1953 Buick Dynaflow Transmission

    1953 Buick Dynaflow Transmission

    1953 Buick Dynaflow Transmission is one of the smoothest auto transmissions. All powerthrust from engine to wheels is transmitted through a cushion of oil.

1953 Buick Roadmaster Riviera Colors

1953 Buick Colors

19 base colors were available for 1953. Buyers could use them as a solid color or in combination for a Two-Tone paint job. In this case, the roof could be painted differently. Note: Color accuracy varies by computer/device settings and depends on the actual light.

(See complete 1953 Buick color chart for Duco Paint numbers and correct Two-Tone paint combinations.)

1953 Buick Colors

Body Colors

Carlsbad Black

Verde Green

Imperial Blue

Jordan Grey

Victoria Maroon

Seamist Grey

Shell Grey

Terrace Green

Tyler Blue

Ridge Green

Osage Cream

Matador Red

Teal Blue

Majestic White

Reef Blue

Mandarin Red

Balsam Green

Pinehurst Green

Glacier Blue

Roof Colors (Two-Tone Paint)

Shell Grey (with Verde Green, Victoria Maroon, Seamist Grey or Tyler Blue)

Imperial Blue (with Jordan Grey or Glacier Blue)

Seamist Grey (with Shell Grey or Majestic White)

Ridge Green (with Terrace Green)

Terrace Green (with Ridge Green)

Verde Green (with Osage Cream)

Carlsbad Black (with Matador Red)

Majestic White (with Teal Blue, Balsam Green, Mandarin Red, Reef Blue, Pinehurst Green or Matador Red)

Jordan Grey (with Glacier Blue)

1953 Buick Roadmaster Riviera Interior Trim Combinations

Trim #71

This is a Standard Trim.

Seat Material:
Dark Green Pattern Nylon

Bolster Material:
Light Green Broadcloth

1953 Buick Seat Material
1953 Buick Bolster Material

Trim #72

This is a Standard Trim.

Seat Material:
Dark Blue Pattern Nylon

Bolster Material:
Blue Broadcloth

1953 Buick Seat Material
1953 Buick Bolster Material

Trim #80

Custom Trim at Extra Cost.

Seat Material:
Light Green Leather

Bolster Material:
Dark Green Pattern Nylon Inserts

1953 Buick Seat Material
No Sample available

Trim #81

Custom Trim at Extra Cost.

Seat Material:
Light Blue Leather

Bolster Material:
Dark Blue Pattern Nylon Inserts

No Sample available
1953 Buick Bolster Material

Trim #82

Custom Trim at Extra Cost.

Seat Material:
Red Leather

Bolster Material:
Black Pattern Nylon Inserts

1953 Buick Seat Material
1953 Buick Bolster Material

Prospects of a 1953 Buick Roadmaster Riviera had two standard interior trim combinations with Nylon & Broadcloth and three custom interior trims (at extra cost) with Leather and Nylon inserts to chose from.

1953 Buick Featured Video

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1953 Buick Videos

1953 Buick Videos

The year 1953 was the first year for the “Buick Berle Show” with Milton Berle. Buick showed short sequences of a driving 1953 Buick at front and end of the show; plus commercials in between.

The Dealer Organization Training (DOT) was continued from 1953, in which the first color (earlier slidefilms were black/white) slidefilm was published to introduce the new model line.

Watch all 1953 Buick Videos

Literature covering the 1953 Buick Roadmaster Riviera

Online Literature

Are you looking for books or repair manuals for your 1953 Buick Roadmaster Riviera? We have them online – ready to read!

1953 Buick Literature


Memorabilia for 1953 Buicks is hard to find due to the year being their 50th anniversary. Hometown Buick is proud to have some of rarest memorabilia available – like the Showroom Album, Colors & Fabrics Album, DOT Slidefilms, etc.

1953 Buick Memorabilia

Available in the HB Shop

Get your personal share of 1953 Buick items – with originals or high quality reprints from the Hometown Buick shop. We ship worldwide.

1953 Buick Shop Items

For 1953 Buick Roadmaster Riviera Owners and Enthusiasts

1953 Buick Body Tag

1953 Buick Body Tag

Are you restoring a 1953 Buick Roadmaster Riviera or just want to know how it came from the factory? Just find the body tag – located in the engine compartment – and get all neat information – original paint combination, interior and (in some cases) optional equipment.

Decode 1953 Buick Body Tag

1953 Buick Registry

1953 Buick Registry

Buick does not provide official statistics about how often a 1953 was equipped with a certain option. So its up to the community. We’ve started a 1953 Buick Registry to help you out. Submit your car information to get a better look on 1953 Buicks!

Register your 1953 Buick Roadmaster Riviera

1953 Buick Configurator

1953 Buick Configurator

Unfortunately there is no 1953 Buick showroom anymore. But Hometown Buick has created a way to let you build a 1953 Buick or your own. Our 1953 Buick Configurator lets you create your personal car – with all factory options, exterior paints and interior. Start now!

Configure your 1953 Buick

1953 Buick Prices

1953 Buick Prices

The car hobby is expensive. Before you buy (or sell) a 1953 Buick Roadmaster Riviera you need to inform yourself about the right price. Although – there is no right price, everything depends on different parameters, for example condition, location, being the car original or not. A classic car valuation platform can only give a first orientation.

Check 1953 Buick Roadmaster Riviera Prices

All 1953 Buick Models